Music Juice

Music Juice is a music network dedicated to promoting amateur musicians, allowing them to raise money for recording an album. They approached us to experiment with conversions on their new website and we were glad to help.

We started by creating 2 additional landing pages and used Google Website Optimizer to set up a split testing experiment. After that, we set up a Google Adwords campaign to bring some traffic to those pages.

In a while, we had a winner - one of the landing pages had at least twice as much conversions as the original.